Industry: Leading US Brand

Location: Hong Kong

Salary Range: negotiable

Employment Type: Full Time, Permanent

• Drive acquisition and digital demand generation plans. Plan and execute global campaigns and build promotion strategies for local campaigns/programs using all marketing channels including SEO/SEM, marketing database, email, social media, programmatic advertising and experiments with new advertising channels for building brand awareness and customer acquisition.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Brainstorm new and creative growth strategies. Plan, execute, and measure experiments and conversion tests, while optimize spend and performance based on the insights.
• Collaborate with agencies and maintain a healthy list of vendor partners.
• The role requires you to collaborate closely with the field marketing and cross-functional teams to define and implement the optimal customer engagement strategy.
• Identify and regular share best practices with data support for audience targeting and database hygiene, email/digital marketing strategy, and digital channel measurement

• With 3 years working experience in digital marketing with proven experience in in AB/MVT testing, analytics and UX with the ability to identify trends and create hypotheses and testing plans.
• Expert in spotting areas for improvement from both detailed analytics and your experience in UX
• Bachelor degree holder in Marketing, E-Commerce, Social Media or equivalent
• Creative, can always think out of the box
• Good command of written and spoken Cantonese, Mandarin and English
• Candidate with less experience may be considered as Assistant Digital Marketing Manager / Senior Executive.